Beatnik Designs, a Dhaka-based design studio and a digital agency, yesterday beat 21 others to win this year's Lions Edit Competition Bangladesh, a contest for the most creative young professionals in the country.
Walid Uz Zaman Khan, managing partner and head of design, and Andalib Kabir, managing partner and head of operations, finished the race as winners.
They will now get the chance, along with the runners-up, to compete in the Spikes Asia 2016, the region's oldest award for excellence in creative communication, to be held in Singapore in September.
StrateGeek, a digital agency teamed up by Samanta Sarni Tira, senior strategic partner, and Maleena Gomez, art director, came in as runners-up.
The winners were picked in a daylong event held at The Daily Star Centre in Dhaka. The Marketing Society of Bangladesh is the knowledge partner for the event and Roaring Lions the strategic partner.
The competition is an annual hunt. With a mission to finding out the most creative and competitive young professionals in marketing communication, Bangladesh Brand Forum and The Daily Star, in association with Cannes Lions, initiated the Lions Edit Competition Bangladesh 2016. Twenty-two teams, each comprising two members, from 13 creative agencies and three corporate houses participated in the competition. Based on a given case, the teams developed an integrated campaign within the allotted time.
For this year, the case for the teams was about solving the water crisis problem of Bangladesh. The developed campaigns focused on creating mass awareness, informing the people about the consequences of wasting water, generating buzz about the issue and bringing in positive changes in people's behaviour.
The teams showcased their campaigns with a five-minute presentation before an expert jury panel. The jury panel was comprised of: Aftab Mahbub Khurshid, head of business development of Super Star Group; GM Kamrul Hassan, chief executive of Igloo Ice Cream Company; and Khandaker Ashraful Haque, vice-president for market operation of Robi Axiata Ltd.
The teams came up with some tremendously interesting ideas -- from attractive print ads to interactive outdoor campaigns, said the organisers.
Spikes Asia is collaboration among Lions Festivals, Cannes Lions Festival, the world's biggest celebration of creativity in communications, and UK-based Haymarket Media Group.
The festival and awards provide the region's creative communications industry a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.
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